About
Mishal-Vernik is a consulting firm specialized in strategic communication, public relations campaigns, and crisis management. It is owned and headed by Yariv Vernik and Yonatan Mishal, two ex-journalists with years of experience working for leading Israeli media outlets and some of the country’s top companies and organizations.
In the hyper-accelerated communications’ age we live in, where a stream of media events cancel each other out, day-in day-out, and in which a single social media post can seal one’s fate, we are dedicated to provide our clients with what we call a “bulletproof media shield”. Thanks to the close ties we’ve developed with some of Israel’s most important journalists and media sources, we can ensure that results are obtained, and target audiences reached. Our offices provide support 24/7, an immediate response, and the promise to get the job done.
Our Services
Though the best crises are the ones no one ever hears about, we’ll be by your side no matter the circumstances: first to prepare the crisis management plan, then to define the media strategy, map out possible outcomes, evaluate risks and ultimately to transform the crisis into opportunity.
Though the best crises are the ones no one ever hears about, we’ll be by your side no matter the circumstances: first to prepare the crisis management plan, then to define the media strategy, map out possible outcomes, evaluate risks and ultimately to transform the crisis into opportunity.
Thanks to our strategic partnership with Lifko Digital, one of Israel’s leading media agencies, we are able to offer a range of digital services: creative and graphic design, Facebook and Instagram account management, Google SEO, landing page and website design, and more.
Strategy
We believe in investing all the time, effort and personal involvement needed, to map out objectives and exponentially reach target audiences. Success relies on defining the right media strategy, and efficiently implemented it through positive media coverage.
Founded by former journalists and editors, the company cares deeply about providing quality content, and offers a wide range of content writing services: website content, newsletters, articles for official publications, opinion articles, and speeches. Furthermore, we specialize in commercial content creation, which includes defining a marketing plan, targeting the right media platforms and seeing the project through.
Our Team
Yariv Vernik
co-owner and CEO
Yariv Vernik spent 20 years in the world of Communications. He has worked as journalist and editor for numerous leading Israeli publications and media outlets, notably Channel 10 and Ha’aretz newspaper.
Vernik was the spokesman for Amidar, the Israeli National Housing company. He holds a BA in Humanities and Social Science from the Open University and graduated from the “Koteret” School of Journalism and Communication.
Yonatan Mishal
co-owner and CEO
Ex-journalist and documentary filmmaker, Yonatan Mishal spent 10 years working for the Yedioth Ahronot Group, notably as editor, sports reporter coordinator, senior editor for Ynet TV, news desk editor, and editor for the group’s financial magazine “Mamon”. He holds a degree in Political Science from Bar Ilan University and is an AIPS sports journalists writers’ course graduate.
Rotem Genaur
PR consultant
Former newspaper editor for sports news website ONE and the Ma’ariv Group local publication “Zman Jerusalem”. He is a teaching assistant at the Israeli College of Management Communications School, holds a BA in Management and Communication and is currently pursuing an MBA in Business Administration at Tel Aviv University.
Sarah Selcer
Communications Consultant
Former newspaper editor for sports news website ONE and the Ma’ariv Group local publication “Zman Jerusalem”. He is a teaching assistant at the Israeli College of Management Communications School, holds a BA in Management and Communication and is currently pursuing an MBA in Business Administration at Tel Aviv University.
Yotam Ziv
Communications Consultant
A former journalist with 18 years of experience in media, public relations, and crisis management. Previously, he worked for "Yedioth" Local press, "Haaretz" and "Globes". He was a spokesman for the Institute of Certified Public Accountants and served as a communications consultant to international law firms in Israel. Has extensive experience in accompanying and advising communications to clients in the fields of economics, welfare, law and academia.
Jazz fan: Editor and presenter of a weekly radio program on IDC Radio and author of the blog "Free Jazz" in "Haaretz" web site.
